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Wednesday, 29 February 2012
Qualitative and Quantitative questions
Qualitative questions are “open” questions where the person collecting information from the questionnaire are looking for answers that go into more detail, not just 1 word answers. There would usually be lines left for answers and explanations to be filled in on. For example, if people where asked 'what genre of music magazines do you buy?' you would then be given a choice of music genres to pick and then lined to write why you but that certain genre of music.
Quantitative questions are where you are given the answer(s) to you; you will usually be given a set of answers to choose from. For example, the question answer might give you a number of results relating to the question, this question may be 'what genre of music magazines do you buy?' and the answers will then be options such as “rock, Pop” etc. and you will just have to tick the box next to them. Or another type of quantitative question results may be for the question “how many magazines do you buy per week?” and that answer may be given in numbers which you will then tick the answer closest to your answer.
Quantitative questions are easier to gather results from than qualitative questions because people prefer to just give 1 word answers or just tick a box as giving an explanation is time consuming. Quantitative questions are also good for collecting results as the answers are given to the people or person filling out the questionnaire and so you will only get relevant answers to the question and the answers will not be irrelevant.
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