Puffs: Colourful boxes advertising features inside the magazine.
House Style: A magazine's distinctive design that people recognise and can tell that magazine from its competitors.
Masthead: Name of the magazine
Sell Lines: Text on the front cover that helps to sell the magazine to the audience
Pugs: Placed in a corner of the magazine and are known as the 'ears' of the page. The price of the paper, the logo or a promotion is often positioned there.
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.
